Karangahape Road Business Association ‘Karangahape Returns’

Receipts from money spent on New Zealand’s K Road became cold hard currency in the world’s first loyalty scheme for a neighbourhood. Part ad campaign, part economic tourism experiment, part museum — opening its doors on New Zealand’s most infamous road.

We turned the receipt into currency: a loyalty programme that drives spending, invites mischief, and builds a world only K Road could handle.

Creative Agency: Motion Sickness
Photographer: Kayle Lawson
Client: Heart of the City

Gold Winner of (Comms Council) 2026 AXIS Awards